在北京这个常年被雾霾覆盖的大都市，空气质量问题一直是人们关注的焦点。aeris创始人CEO Pierre Bi recently launched their new air purifier, named aura, at a price of 2799 yuan and a filter replacement cost of 1199 yuan. This event took place in the Beijing 798 Art Zone Wood Museum, right after the city issued a heavy pollution warning.

The company's team had previously held a small media exchange meeting to introduce their brand and products. The purpose of this formal launch was to showcase the effectiveness of their air purifier in real-life scenarios. A glass-enclosed area with smoke inside was set up for demonstration purposes.

The design of the air purifier is sleek and simple, resembling a long rectangular bucket shape. Users can control it remotely through an app, which also features machine learning capabilities that learn users' habits such as automatically stopping purification when they leave home. Other standard features like filter replacement reminders are also included.

The output power of the purifier is capable of cleaning up to 455 cubic meters per hour and covers an area of approximately 60 square meters - larger than most current market offerings which typically cover around 40-50 square meters.

A three-layer filtration system with EPA filters allows for continuous use over six months without needing replacement; however, actual usage may result in longer intervals between replacements.

One unique aspect is that the product is Swiss-made due to difficulties finding suitable materials domestically for its core components such as filters and motors from Switzerland combined with assembly in China by King Soo (王硕), CEO & CTO at aeris who made this clear during previous media exchanges.

The target audience consists mainly independent women aged around 25 who prioritize health and aesthetics. Four color options including black, white, gray, and wood grain are available for customers' preferences while collaborations between art galleries or artists have been established for designing unique appearances on some models showcased during this event.

Currently available only on their official website where pre-sales have already reached maximum capacity within weeks before delivery starts shortly afterward followed by plans to enter offline retail channels later on down line-up into markets outside China too much more details about these events will be shared here soon enough so keep tuned!